Coffee Traders' Forum - A Discussion about Coffee Futures Trading
Coffee Traders Discussion Forum
Well, it is no surprise that buyer wants to buy low and does whatever it takes to push the perception about the price down.
However, it is also up to the seller not to be fooled and apply all his wit to maximize his/her utility, because the pro-buyer certainly is able to do that very well.
It seems difficult probably as Phil hinted the supply went global and now every country competes for itself.
But on the other hand assuming increased number of people on the earth, the taste and qualities of the coffee drink,
IMO it is safe to assume that consumption will rise, and I dare to ask: Who will work hard in the fields to grow enough coffee when the price is so low?