Coffee Traders' Forum - A Discussion about Coffee Futures Trading
Coffee Traders Discussion Forum
As I write this post, I am having my morning coffee. I grind my own beans and make a pot of coffee. I wonder how many people are doing this compared to 10 years, 20 years ago.
I had this conversation with an Option broker on the trading floor back in 2007. I also brought this conversation up a few years back on this FORUM.
The PODS have created a situation in which people like me have become extinct. Pods have very little coffee in them. Drinking coffee from a pod is like having dirty water ( to me). However, People use PODS at home and in offices and have done away with the "pot of coffee". I believe this has had a HUGE impact on the amount of coffee beans, an individual uses, over the course of a year.
I have no data to point to. I have not done nor read any research.