Coffee Traders' Forum - A Discussion about Coffee Futures Trading
Coffee Traders Discussion Forum
I have read some alleged (not free) institutional research that noted while pod usage did have an impact on consumption, it has mostly run its course in terms of impact. However, the same research notes that the older coffee drinkers who consumed all day are being replaced by those who drink less coffee. Iced coffee consumption has some potential, but they further note that it is not significant today.