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Re: Change of consumers behavior

Yes, indeed one capsule has 8-10 grams per serving cup (120ml-180ml).
While classic coffee is I think 2x 10 g spoons per one cup?
Amount is half but if the actual frequency doubles it will be back on its original level.
The convenience can also win more consumers for coffee.

I bet on millennials, hipsters and IT geeks with the future of coffee consumption.
And of course the Asia and Africa in near future.

JK

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