Coffee Traders' Forum - A Discussion about Coffee Futures Trading
Coffee Traders Discussion Forum
If I were Starbucks and other roasters, I would just obey the ruling and put the dumb labels and be done with it.
As mentioned earlier, it is not a ban on coffee and drinkers there are smart enough to know coffee is healthy enough to consume.
No need for roasters to go on spending millions on research when there is already enough of it. The FDA exists to protect citizens against health risks but not stupidity. Rossted Coffee is more than ok, and it seems like the market is already ignoring the news.
California residents are used to seeing these labels and are ignoring them. It is counter productive and self defeating the purpose to label everything. To me it is all about lawyers and their lawsuits—MONEY.